How to Ask for a Review From Client

To say that customer reviews are powerful is an understatement.

A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or fifty-fifty a one-half-star—can be all it takes for a shopper to cull a competitor over you. Not to mention that reviews are the top local SEO ranking factor.

But in order to get those sentences or that extra star, you need to ask your customers for reviews. This can feel awkward or self-serving, but the truth is that people more often than not honey to share their opinions; they just demand that extra nudge.

In this guide, I'm going to bear witness you why and how to ask for customer reviews in a diversity of scenarios—with examples and templates to brand your life easier!

Table of contents

• Why ask for reviews?
• How to enquire for reviews in person
• How to ask for reviews over the telephone
• How to ask for reviews via text
• How to inquire for reviews with e-mail
• How to ask for reviews post-purchase
• How to enquire for reviews with your website
• How to ask vendors for reviews
• How to ask for reviews on social media
  
• How not to ask for reviews
• Final tips on request for reviews

Why ask for reviews?

You can already attest to the power of customer reviews from your ain shopping experiences. Think about the number of times you've chosen a business either because of what its reviews said or simply because information technology had reviews. Or maybe y'all were never on the fence at all, considering you knew exactly what you wanted to buy because y'all heard great things almost it from someone you know.

The fact of the matter is, what other people accept to say near your business carries more than weight than what you have to say almost your business, even if they are complete strangers. Not convinced? Consider these online review stats:

• 84% of consumers trust online reviews as much every bit personal recommendations.
• Improving your review star rating by one.v could equal 13,000 more leads.
• Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue.

If that is not plenty to get you to leave your comfort zone and kickoff collecting reviews for your own concern, here are some more stats that might give you the boost you demand:

• Consumers are willing. A BrightLocal study showed that 76% of those who are asked to leave reviews get on to do so.
• Consumers find reviews helpful. In a written report conducted past Podium, 93% of consumers said that online reviews for local businesses are as helpful every bit product reviews on sites like Amazon.
• Consumers seek out reviews. Co-ordinate to BrightLocal, 98% of consumers read online reviews for local businesses.

How to ask customers for reviews

Whether y'all're looking to get more Google reviews, meliorate your Yelp ratings, get five stars on Facebook, or ramp up your Amazon reviews, in that location are a diverseness of ways to ask for them, including:

• In person
• Over the telephone (or via text)
• Through your website (ideally, a reviews page)
• Via electronic mail (electronic mail blast, personal email, company email, email signatures)
• Via social media (direct bulletin or post)
• Via thank you pages
• On receipts/invoices
• More

We'll be roofing all of these and more in this post, but call back that y'all don't have to stick with just 1 method of asking customers for reviews. In fact, y'all should have a few strategies running at once to ensure a steady stream of feedback is coming in about your business. Multiple and contempo reviews assistance earn you more trust from customers and also assistance your business to rank higher in search results
.

How to enquire for a review in person

Asking for a review in person tin be intimidating, but it is the near effective arroyo. If the opportunity presents itself, seize information technology!

Ask in response to praise

The easiest scenario would be that of a customer who approaches you with unsolicited praise. In this case, limited your appreciation for their taking the time to provide the feedback, and and then make the suggestion. For example:

Happy customer: [singing your praises]

You: That is then great to hear. We really try our best to [do what yous're being praised for]. And give thanks you so much for taking the time to share your feedback.

Customer: For certain, thank you for providing such keen service!

You: You know, if you could write what you just said in a review on [platform], that would be crawly. Those kinds of comments really assistance prospective customers to feel more than confident in choosing us.

Customer: Certain!

You: Do you know how to do it?

Create opportunities with conversation

You don't accept to wait for a client to come to you to ask them for a review. Mostly you lot'll need to strike upward a conversation with them that will provide the opportunity. Y'all tin can do so by asking questions most their feel with your store, services, or products upon checkout. Expert questions include:

• Did you lot find everything you were looking for today?
• Is this your kickoff time [using the product yous're near to purchase]?
• How is that [product you're purchasing]? I've tried [a similar production] but I accept nonetheless to endeavor this 1 for myself.
• I promise you had a proficient experience with us…annihilation we could meliorate or that you liked?

Don't strength it

Important: Don't ask for a review upon a customer's first positive remark virtually your business. This will return your conversation ingenuine and you lot will come up off equally non caring about their feel but rather just about getting the review. Reviews amend your reputation, but you won't get whatsoever (and your reputation volition plummet) if you lot don't inquire in the right fashion.

Instead, get a read on the customer. If their response is curt and indicative that they don't feel similar talking, don't forcefulness it. If they reply positively and offer more data or feedback, continue the chat. Every bit it comes to a close, ask them for the review. For example:

"Well hey, thank you for the feedback. We love sharing that kind of stuff with potential customers and then they tin feel more confident most choosing u.s.a.. If you're comfy with it, it'd be awesome if y'all could share any of what you said to me in a [platform name] review."

How to enquire clients for reviews over the telephone

If yous ain or operate a business that is customer back up-heavy, you and your employees can find enough of opportunities to ask clients for reviews over the phone. But choose who you're asking wisely. If yous've but helped a client through a long or difficult trouble, information technology'due south probably not all-time to ask them for a review.

Nonetheless, if you have a self-proclaimed satisfied customer (ideally if they express gratitude for your aid), this is a great time to ask for a review.

"I'm glad we were able to assistance y'all today and we then capeesh your business. If you have the time and wouldn't listen, we'd dearest it if you shared this experience on [review platform of your choice]. People really like to see that they'll get the support they need should an consequence with our services arise, customer accounts, of grade, are the best manner to show that."

You'll make your client feel appreciated and valued which not merely increases customer loyalty just will also increment the chances of them really giving yous that review.

How to ask for reviews via text

Text bulletin communication is increasingly popular for businesses today, and you have ii options if y'all get this route.

Personal request

Business organization: Hi Mike. Nosotros merely completed your spring lawn cleanup. Looks great, bring on some rain!

Mike: Capeesh information technology. Tin y'all email me the invoice?

Business: You bet, I'll send it this night. Later on looking over the 1000, I'd love to get your feedback in a Google or Facebook review if you lot have 60 seconds. Only click hither: [link].

Prototype source

SMS service

At that place are as well SMS review request services that can set upwardly automatic texts later on appointments and purchases.

Thanks for visiting [business concern name]! Share your feedback at [link]. [We actually read it!]

Image source

How to ask for reviews via e-mail

Using electronic mail to ask for reviews is a solid approach for businesses. Start of all, it'due south still a great channel for communicating with your customers: 91% of consumers open their e-mail on a daily basis, and 58% of consumers check their email before doing annihilation else online. Second, you tin include the link to the review platform right in the email and even test out different formats and language.

You can inquire for reviews via email in the form of an email smash or personal electronic mail.  Yous may want to do 1 wide email or segment it out equally you see fit. Here are some simple templates to follow.

Review request email template #ane

Hey everyone!

Positive reviews from awesome customers similar you help other [athletes, parents, artists, ec] just like you lot to experience confident nearly choosing [business concern name]. Could you take 60 seconds to go to [link to review platform] and share your happy experiences?

We will be forever grateful. Cheers in advance for helping united states of america out!

Review request email template #2

Hey anybody,

Did you know that the number of [business name] fans has doubled since last twelvemonth? We must be doing something right! And whatsoever that is, we want to proceed doing it. And then tell united states of america!

If you lot accept 90 seconds today, we would beloved information technology if you lot went to [platform] and wrote a review. A few sentences is all it takes! This enables us to go on providing the best feel possible for you, and helps others understand how [ business name] can make their life easier.

Thank yous in advance!

Review request e-mail template #3

Dear [showtime proper name]

Give thanks you for your contempo purchase. We hope you love information technology! If you practice, would you consider leaving usa a [platform] review? This helps us to continue providing great products and helps others like y'all to find us and brand confident [detail] decisions.

Thank you in advance!

Review request email template #4

Zilch can make a customer experience quite as appreciated as when they receive a personal email from the business organisation owner. Choose a handful of loyal customers who have done a great deal of concern with y'all, or customers with whom you're hoping to cultivate lasting relationships, and ship them a personal notation thanking them for their business and asking for the review.

Hi [showtime name],

We have a quick favor to ask. Would you heed heading to [platform] and writing a quick review?

Reviews help united states of america keep up with your needs and they also help others like you to make confident decisions about [your topic].

Review or not, we notwithstanding dear you!

Hoping to run across your grinning face soon,

[Proper name]

Company-wide email

Involve your employees in the process. Stress the importance of customer reviews to your staff and inquire that they send personal emails to customers. Let them know that they would exist personally contributing to the growth of your organization and they'll feel empowered to participate in the initiative.

How to ask for reviews post-purchase

For some businesses, asking for a review immediately afterward their purchase makes sense, while others may desire to wait to requite the customer time to use information technology. Be certain to cater your post-purchase review requests accordingly.

Cheers cards

With a design tool like Canva, you can easily create piffling cards to go in your product packaging, attached to receipts, or side by side to the mints that encourage reviews. The card tin can say something like:

• "Did you enjoy working with us? Leave a review!"
• "How did we practice? Allow us know past leaving a review at [link]!"
• "Got feedback? Nosotros'd dearest to hear it! You tin go out us a review at [link]."

Purchase confirmation emails

Mail-buy trigger emails are corking places to ask for reviews. Here are two short and sugariness means to request reviews or feedback in your after-purchase thank you pages:

"Thank you for your buy! If yous enjoyed your shopping feel, tell united states (and others) about it!"

"Thanks for your buy! If you are happy with your [new product], delight take a infinitesimal to review information technology hither [link to review platform]."

Chewy's email is a great example of providing the actual items the client purchased and a link to review each.

We'd love to hear how you and your pet enjoyed these products. Please get out a review so nosotros can share information technology with other pet parents merely similar y'all.

And I particularly similar this one by Biscuiteers because they include others' reviews. This helps give customers a starting indicate so they're not starting from scratch.

Thank you so much for your contempo gild. Ownership pressies should be skilful fun and we're curious to find how piece of cake you found it. If you can spare a few minutes to leave us a review we'd be super grateful!

How to ask for reviews on your website

Y'all can include a CTA to exit a review in various places on your website, merely many businesses benefit from having a dedicated reviews or testimonials page accessible via their main navigation (as this is ane of the commencement things a prospective client seeks out when considering a business).

Have a "leave united states of america a review" page

In the example below, this business has a review item in their chief navigation, with the ability to read and leave reviews.

In the "leave a review" folio, you're asked to give a thumbs upward or a thumbs down. In one case you hit the thumbs upwardly, you're prompted to go out a Google review.

Include existing reviews

Exist certain to have a page that show existing reviews, or to include them right on your "get out a review" page. This shows people how curt their review can be and gives them a starting bespeak.

Many content direction systems have a plugin or script that allows you to aggregate your reviews from other platforms into a feed on this page. Simply you lot can also add them manually. Either style, information technology is best to have the reviews appear on the folio in text grade (equally opposed to screenshot or image). This is because reviews are oftentimes packed with important keywords that can heave your SEO, but Google won't pick up on these words if they're in image course.

How to inquire for reviews from vendors

If you exercise a lot of B2B work, consider your vendors and partners for reviews. Other business owners sympathize the value of a review, and leaving i on their website or listing may be enough to go one from them without even asking.

However, at that place are opportunities to ask for reviews from them also. If you detect yourself in a meeting with a client or a business concern partner, don't be afraid to just say,

"Mr. Smith, I actually have enjoyed working with you on this project and value your insight. Would you be willing to share your experience with our company by contributing a short review for our testimonial page?"

Or

"Positive feedback from not but customers, but as well the partners nosotros piece of work with really helps us to continue attracting more dandy customers and partners such as yourself. If you wouldn't mind leaving a review, we would really capeesh that."

How to ask for reviews on social media

You tin can ask for reviews on any social media platform, just Facebook should exist your top priority since information technology'due south a top review site.

Ask and include a link

What better way to go Facebook reviews than via Facebook post? In the elementary example below, this insurance agency writes:

We L❤️ VE our customers! If y'all want to show us some love, leave us a review!

Create posts out of existing reviews

The other way to go is to share reviews on your feed as they come up in, similar this local business does beneath. You tin always add a link for customers to leave their own reviews.

How not to ask for reviews

While you are encouraged to ask for reviews, there is a right and a wrong fashion to go almost it. Here are some approaches you lot should avert.

Incentivizing with gifts or discounts

Y'all should not, under any circumstances, offer a discount or gratuitous gift in exchange for leaving reviews. This is against the terms and conditions of many review platforms like Yelp and Google, and can atomic number 82 to a high book of low-quality or star-merely reviews (with no text). The purpose of reviews is non primarily to do good the business but to empower prospective customers to make informed decisions.

However, a pay-it-forward campaign like the i below would exist perfectly suitable. It reads:

For every review we receive we volition donate upwardly to $x to the Make-A-Wish Foundation

Buying reviews

Again, this policy is in place to go on review platforms honest and accurate.

Asking apologetically

Don't be afraid to ask for reviews. People (as mentioned in a higher place, 67% of people) are more often than not willing to leave reviews. People like being heard, and will be actress willing to lend their voice to a visitor they feel has met their expectations, equally a way of returning the favor. Plus, you lot are empowering them to requite other consumers merely similar them the confidence to make an informed determination

Non responding to reviews

Don't forget to respond to reviews. Get-go off, this is a way of acknowledging and expressing appreciation for the customer' taking the fourth dimension to do and so. Second, this tin can help you to build client relationships and retain more of them. Finally, it shows the residual of the public that you lot are attentive to the voices of your customers. Responding as well builds date and activeness on your list, which Google takes into business relationship when ranking business organisation listings.

Last tips on asking for client reviews

There are many ways to enquire for reviews, simply the most effective method and/or platform will exist different for each business. As mentioned above, your best bet is to take a few strategies in place at in one case, and to experiment with item methods to observe out which 1(south) work all-time for you! Just remember these key takeaways:

• Reviews aren't selfish; they empower your customers to aid other consumers make smart and confident decisions.
• Be 18-carat and don't force it.
• Keep electronic mail correspondence short and sweet. The faster the email reads, the easier they'll perceive the process to be (a copywriting psychology principle!).
• Make it as easy every bit possible for the customer to leave a review (including using short, easy-to-remember links for printed materials).
• Remember that customers are willing to exit reviews.
• Respond to reviews, practiced and bad!

A steady stream of good-quality reviews is essential for your reputation, ranking, and ultimately even your revenue. So follow these tips and become a review strategy in place asap!

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Source: https://www.wordstream.com/blog/ws/2020/07/16/how-to-ask-for-reviews

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